Why ZA/UM's Writer Doesn't Want to Be a AAA Studio | Zero Parades Interview (2026)

The gaming industry is a battlefield of creativity versus corporate interests, and one developer is taking a stand. ZA/UM, the studio behind the critically acclaimed Disco Elysium, has found success while staying true to its indie roots. But with the upcoming release of Zero Parades, a question lingers: can they maintain their unique identity in a rapidly changing market?

Writer and VO director Jim Ashilevi is adamant that ZA/UM should resist the temptation to become a triple-A studio, even with the potential for massive sales. He believes that the indie scene is where innovation thrives, and that the studio's success should not come at the cost of their artistic integrity. This is a bold stance in an industry often criticized for prioritizing profits over creativity.

The gaming landscape, according to Ashilevi, is in a peculiar state. While the industry faces challenges, he argues that creativity is thriving like never before. The success of games like Clair Obscur: Expedition 33 proves that single-player, narrative-driven experiences can still captivate audiences, even without the backing of mega-publishers. But here's where it gets controversial: is the industry truly becoming more inclusive, or are we witnessing a new form of gatekeeping?

Ashilevi suggests that while it's easier than ever for anyone to create a game, reaching an audience is a different story. With so many titles vying for attention, how can developers ensure their games find their niche? His answer is simple yet profound: stay true to your vision. And this is the part most people miss—ZA/UM's success is not just about sales, but about the impact they have on players.

For Ashilevi, the real reward is the connection formed with players and the insights gained into their hearts and minds. This sentiment is a refreshing take on success in the gaming industry, often measured solely by sales figures.

ZA/UM's journey is a fascinating one, and their stance on various topics, from AI usage to game development philosophy, is sure to spark discussion. Will they continue to defy expectations and remain a beacon of indie spirit in a sea of corporate giants? Only time will tell. What do you think? Is the gaming industry truly becoming more inclusive, or are we witnessing a new form of gatekeeping?

Why ZA/UM's Writer Doesn't Want to Be a AAA Studio | Zero Parades Interview (2026)
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